It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

• The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
• It features our patented Flat Foot Technology for amazing comfort and control.
• Cruise comfortably on 26″ RetroRunner tires and an easy-to-use coaster brake.
• Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Build Your Bike

Did your dream bike just arrive at your doorstep? Ready to add the finishing touches? If so, you came to the right place. Please read your Quick Assembly Guide and click here to watch additional step-by-step instructions.

Geometry Chart